you will never be ready, so stop waiting.

Hello – I’m Simone.
I was also born and raised in Germany – Düsseldorf, a city at the beautiful river Rhine, the capital of North Rhine-Westphalia.
 
After school I was trained as a hotel specialist and as I was always interested in foreign cultures and people, I took the chance and made my way abroad. I lived in Chicago, Illinois/USA and worked as a front office manager in the hospitality industry for a couple of years. Traveling already fueled me after I graduated from school and is still a big part of my life.

When I returned to Germany I moved to Hamburg and studied business / International Hotel Management, as I thought having a degree might become handy in the professional work life. But soon after my studies I realized that sales & marketing for an international hotel chain was not the best piece of the cake for me.
 
I had the chance to work for an advertising agency instead and made my way – learning and growing – within a couple of agencies over the past decade, eventually working as an account director. Taking care of clients, managing international projects, online and offline campaigns, budgets, timings, relationships within teams ­and quite some bit of problem solving is what I do for living.
After a couple of years I moved back to Düsseldorf and figured I try living in the city I grew up in for a change.

My personal inventory started when I broke my back snowboarding. Staying in bed for a couple of months while fully recovering made things click for sure. It is uncomfortable no question, but it helps when you can’t run away.
I became more and more certain that there is more than just work and that laughter and happiness and love are way more important to me than focusing your life only on work. It is not how much we have, but how much we enjoy that makes happiness.
The outcome is that in 2015 I took a major step towards a more self-determined life and I started with giving-up my contract job in order to work freelance.
 
With Joerg by my side I have the perfect partner to continue asking the right questions and it led us to this wonderful journey. I cannot wait for all the new experiences to come.